Green Transport Trial Cuts Emissions by 17%

In 2024, Freshly took an important step toward sustainability by trialing electric trucks on the Sulaymaniyah–Erbil transport route, with impressive results. This initiative, designed to reduce both fuel costs and carbon emissions, marks a significant turning point in the company’s logistics operations and commitment to green transport.

This article explores how Freshly’s trial program is transforming the way goods are transported in Kurdistan, the role of eco-driving techniques, and the potential for future expansions in electric vehicle (EV) adoption.

1. The Electric Truck Trial: A Greener Future for Logistics

Freshly’s green transport initiative began with a trial of electric trucks along the high-traffic Sulaymaniyah–Erbil route. These trucks, powered by renewable energy, were tested for their efficiency and performance over several months. The goal was to assess how well these electric vehicles could match or exceed the capabilities of traditional diesel trucks while minimizing environmental impact.

The results were promising: over the course of the trial, the electric trucks successfully cut fuel consumption by 40% and carbon emissions by 17%. This marked a significant milestone in reducing Freshly’s logistics footprint and moving toward sustainable, low-emission transportation.

The trial’s success demonstrates that electric trucks are not only a feasible alternative to conventional diesel trucks but also offer an important tool in combatting climate change and improving local air quality.

2. Reducing Fuel Costs and Carbon Emissions

One of the primary objectives of the green transport initiative was to reduce the high fuel costs associated with traditional diesel-powered trucks. By switching to electric trucks, Freshly has achieved substantial savings, contributing to the company’s overall financial sustainability while also reducing reliance on fossil fuels.

In addition to cost savings, the trial also demonstrated a significant reduction in carbon emissions. Over the duration of the trial, the electric trucks produced 17% fewer emissions, helping Freshly make progress toward its goal of achieving carbon neutrality in its operations. This reduction contributes to the fight against global warming and underscores the company’s commitment to operating in an environmentally responsible way.

3. Eco-Driving Techniques and Staff Training

To further reduce the environmental impact of transport, Freshly also implemented eco-driving techniques. This involved training drivers on strategies that optimize fuel efficiency and reduce unnecessary emissions, such as maintaining steady speeds, avoiding abrupt acceleration, and properly maintaining the trucks.

The training program was designed not only to enhance fuel efficiency but also to improve driver safety and comfort. Drivers were taught how to get the best performance from both electric and diesel vehicles, ensuring that Freshly’s fleet remains as efficient and eco-friendly as possible.

The positive results of the eco-driving training have sparked interest in expanding this initiative to other routes and further refining the techniques to continue driving down emissions.

4. Future of Green Transport: Expansion and Partnerships

The success of the electric truck trial is just the beginning for Freshly’s green transport ambitions. Freshly is now looking to expand the use of electric vehicles (EVs) in its logistics network, both within Kurdistan and beyond.

Future plans include:

• Expanding the electric fleet: Freshly is exploring the possibility of acquiring more electric trucks for long-haul routes and increasing the number of EVs on the road.
• Partnerships with local EV manufacturers: The company is working with local manufacturers to develop electric trucks tailored to Kurdistan’s terrain and transport needs.
• Building a network of EV charging stations: Freshly is collaborating with local energy providers to create a network of charging stations, ensuring that electric trucks have access to reliable charging infrastructure across the region.

This expansion represents a long-term investment in sustainable transport and could serve as a model for other businesses looking to transition to greener logistics solutions.

5. Positive Impact on Local Communities and the Environment

In addition to the environmental benefits, Freshly’s green transport initiative is also having a positive impact on the communities along the Sulaymaniyah–Erbil route. The reduction in emissions contributes to improved air quality, which can have significant public health benefits.

The trial’s success has also set the stage for future efforts to integrate green transport solutions into the broader logistics and transportation infrastructure in Kurdistan. This will help ensure that the region’s economy can grow while minimizing its environmental footprint.

Key Insight:

Sustainable agriculture isn’t just about crops—it’s about how we move them too. Freshly’s green transport initiative has proven that it’s possible to reduce emissions, cut costs, and drive environmental benefits by embracing electric vehicles and sustainable logistics practices. As the project continues to evolve, the long-term goal is to transform the entire transport network in Kurdistan, providing a cleaner, greener future for everyone.