How Freshly Company Reduces Water Waste in Irrigation

In a region where water is a precious resource, Freshly is leading the way in revolutionizing irrigation practices with smart, water-efficient systems. Water scarcity is an ongoing challenge in Kurdistan, and Freshly’s innovative approach to irrigation is not only saving water but also improving crop yields.

This article explores how Freshly has implemented cutting-edge technologies such as low-pressure drip systems and mobile soil moisture meters to reduce water consumption on farms while ensuring crops receive the optimal amount of hydration.

1. The Shift to Low-Pressure Drip Irrigation

Freshly has worked with over 60 partner farms across Kurdistan to implement low-pressure drip irrigation systems. These systems deliver water directly to the plant roots in precise amounts, reducing evaporation and water runoff, which are common issues with traditional irrigation methods like flood irrigation.

By using low-pressure drip systems, Freshly has achieved a 40% reduction in water usage while maintaining or improving crop yields. This system’s efficiency has not only benefited farmers by cutting water costs but has also contributed to the conservation of the region’s limited water resources.

2. Mobile Soil Moisture Meters: Real-Time Data for Smarter Decisions

One of the key elements of Freshly’s irrigation strategy is the use of mobile soil moisture meters. These portable devices allow farmers to measure the moisture levels in the soil in real time, enabling them to make informed decisions about when and how much water to apply.

The data collected by these meters is integrated into a mobile app, allowing farmers to track soil moisture levels across their fields and receive personalized recommendations for irrigation. This technology ensures that water is applied precisely when needed, preventing over-irrigation and water wastage.

3. Climate-Smart Irrigation Training for Farmers

To complement the installation of new irrigation systems, Freshly offers field schools where farmers are trained in climate-smart irrigation practices. These training sessions cover topics such as:

• Optimizing irrigation schedules based on weather forecasts
• Adjusting water usage based on soil type and crop needs
• Maintaining irrigation equipment for maximum efficiency

By empowering farmers with the knowledge and tools they need to make data-driven decisions, Freshly helps them adapt to climate change and use water in the most efficient way possible.

4. Increased Yields and Economic Impact

The results of these water-saving measures have been significant. Farmers using low-pressure drip irrigation have reported an average 15% increase in crop yields due to more consistent and efficient water delivery. In addition, the use of mobile soil moisture meters has helped farmers avoid overwatering, which can lead to waterlogging and root damage, thereby improving crop health and overall productivity.

For many farmers, these improvements have translated into higher profits. The reduced water costs and better yields mean that fresh produce is now available for both local markets and export, contributing to the region’s food security and the economy.

5. Sustainability at the Core: Freshly’s Long-Term Goals

Freshly’s commitment to sustainability doesn’t end with water conservation. The company has a long-term vision to create a fully integrated agriculture-water nexus where efficient water management is paired with sustainable farming practices.

In the coming years, Freshly plans to expand its water-efficient irrigation programs to more farms in Kurdistan and beyond, bringing its technology to areas that are most vulnerable to water scarcity. Through collaborations with local water authorities, NGOs, and other stakeholders, Freshly aims to contribute to building a resilient agricultural system in the face of climate change.

Key Insight:

Smart irrigation is not just sustainable—it’s profitable. Freshly’s water-saving technologies have demonstrated that the future of agriculture in water-scarce regions like Kurdistan depends on using the right tools for efficient resource management. By embracing low-pressure drip irrigation, real-time data on soil moisture, and climate-smart irrigation training, Freshly has not only helped conserve water but has also empowered farmers to increase their yields and improve their livelihoods.